How the Unsubscribe Feature helps your Campaigns

With statistics telling us that an SMS is read within 20 minutes of being sent, text marketing is probably one of the easiest and simplest ways to get a message across to a wide or selected audience. The only thing to take note of when sending out mass texts is that your recipients might not always want to receive messages from you and offering options that make things easier for them such as being able to unsubscribe from your overall texting database should be a must at the end of your message.

The usual format with text marketing for unsubscribing would be to offer a short code that each recipient can then text back to with a simple response such as NO or STOP. This does mean that they would have to incur a cost when they text you back, however. Imagine being able to offer this service, without making your audience incur a cost? This will help you be perceived as a responsible marketer and brand and even if they opt out of your messages, it will give them a positive, long-term view of who you are.

This is actually possible with text marketing platforms such as Texta HQ that has an add-on online unsubscribe feature for those who have smart phones. The process of doing this is also fairly simple; you just need to add a link at the end of your SMS that your recipients needs to click on which will take them to a webpage with an ‘Unscubscibe’ button. They will also be given the option of leaving you a message if you want to hear back from them as to why they don’t want to be receiving a certain type of message, helping you to further fine-tune your future SMS marketing campaigns. Once the recipient unsubscribes, the Texta software will then automatically unsubscribe that specific mobile number and add it to a suppression list, preventing them from being sent a text from you in future.

With research information such as emarketer telling us that there will be 1.75 bllion smartphone users by the end of 2014, it makes things it easier to reach audiences when their data is activated or they are connected to a wifi-network. This also makes it far more convenient to have a two-way dialogue with your customers instead of passive one-way messaging.