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Wednesday, May 14, 2014

Cutting Through the Clutter

Web development can be a tricky thing. It requires boundless amounts of creativity but sometimes that same creativity can bite you in the rump. Web design in Auckland has veered itself onto the correct progressive path however. Companies are hiring more and more web developers and website designers to create simple websites while taking maximum capacity out of the SEO function that search engines provide.

Website designers are so plentiful these days that it’s hard to really make your mark in the industry. The best way to do so is figure out a few tips of making your layouts simple, eye catching and clear on content. Creating a webpage that contains too much unneeded information, too many colour schemes and too many links for visitors to click their way through defeats the purpose of the profession.

A user that clicks on your url doesn’t want to stay there if he/she doesn’t really understand what your website is about. There are simple, more elegant ways of catching someones attention. All you have to do is figure out what goes where and in which quantity.

Lets start with the 80-20 rule. This rule can be taken in two versions, one dictates that 20% of the content has a 80% value of being the reason why a user would visit your page. It could be a sign up form, call to action button, the reason why the site exists or testimonials and reviews. Take this 20% and place it on your homepage. This same rule applies when you’re left with 80% of the content that only has 20% effectiveness. Meta data, media sharing widgets ad sidebar elements all fall under this 80%. Get rid of them. Stick to your purpose.

Another great idea is to put all important content above the fold. Studies have shown that most people only look at what appears on the screen and if the top of the page doesn’t pique an interest, well then whats the point of even scrolling down? Have you ever been to a website that embodies an entire rainbow of colours that invade your thoughts and make it hard for you to concentrate on text? Don’t be one of those web designers. Try to stick to a 3 count colour scheme or keep the colours to a minimum. You can even use different shades of the same colour. Don’t harass people with too many colours is all.

Try to reduce the number of pages that you would have on a webpage. No one needs an about page and then a separate page with contact info. You can easily merge those two pages into one. Or even just have that information discreetly linked at the footer of the page.

Include pictures in your webpage. Make sure they’re big enough to be viewed in detail and not pixelated. A picture always puts the mind at ease from too much text. Speaking of text, try to limit your words to sentences that send a straightforward message to the viewer. Use font that is sans serif and easy to read. Tahoma and Verdana are two easy-to-read fonts you would consider typing with.

Now that we’ve listed out a few tips on simplifying web design. The next step would be ways of making your web page popular. There are brilliant pages out there inside web space that have never been viewed because of bad promotion.

But now theres the SEO (Search Engine Optimizer) Not a lot of definitions have been made about the optimiser but a basic analogy would be that a search engine (Google, Yahoo, Bing) takes certain keywords and ranks your webpage on those keywords. The strength of your keywords decides if your webpage appears on the first page of a search engine results page.

1 comment:

  1. You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant!
    marketing auckland

    ReplyDelete