SMS or E-mail? What would you choose?

Among all the modern day advertising tools , E-mail Marketing and SMS Marketing stand out as the ones that are most effective and efficient. Once you get a clean subscriber list and an idea for a good campaign, you're left with the question of what advertising medium to use.

Listed below are the advantages of SMS Marketing

Flexible Platform

Text marketing lets you send customized messages to your target customers. This results is a bond being created between the customer and your company or product. The messages could a personalized birthday wishes, personalized discounts, anniversary wishes etc which will make customers feel more appreciated.

High Open Rate

When compared with e-mail marketing, text marketing has a higher open rate and is most likely to reach the target customers.

Short messages

Too much of content is never a good thing. Most email marketing adverts have copious amounts of copy that customers simply do not have time to read or don't bother reading. Text Marketing assures that the receiver will read the entire message as it is short, concise and straight to the point.

Time Saving

When compared with other advertising mediums, text marketing allows you to send messages instantly. Thousands of customers can be reached in the span of a few seconds at the click of a button.

Targeting different segments

Text Marketing can be conducted in a manner that the right message reaches the intended customer every time. Text Marketing allows you to segregate your target audience according to age, location, gender, occupation etc. and deliver messages that best suit their needs, wants and demands.


In conclusion, using text marketing as your preferred advertising tool ensures that you save time and get your message across effectively and conveniently.

Cutting Through the Clutter

Web development can be a tricky thing. It requires boundless amounts of creativity but sometimes that same creativity can bite you in the rump. Web design in Auckland has veered itself onto the correct progressive path however. Companies are hiring more and more web developers and website designers to create simple websites while taking maximum capacity out of the SEO function that search engines provide.

Website designers are so plentiful these days that it’s hard to really make your mark in the industry. The best way to do so is figure out a few tips of making your layouts simple, eye catching and clear on content. Creating a webpage that contains too much unneeded information, too many colour schemes and too many links for visitors to click their way through defeats the purpose of the profession.

A user that clicks on your url doesn’t want to stay there if he/she doesn’t really understand what your website is about. There are simple, more elegant ways of catching someones attention. All you have to do is figure out what goes where and in which quantity.

Lets start with the 80-20 rule. This rule can be taken in two versions, one dictates that 20% of the content has a 80% value of being the reason why a user would visit your page. It could be a sign up form, call to action button, the reason why the site exists or testimonials and reviews. Take this 20% and place it on your homepage. This same rule applies when you’re left with 80% of the content that only has 20% effectiveness. Meta data, media sharing widgets ad sidebar elements all fall under this 80%. Get rid of them. Stick to your purpose.

Another great idea is to put all important content above the fold. Studies have shown that most people only look at what appears on the screen and if the top of the page doesn’t pique an interest, well then whats the point of even scrolling down? Have you ever been to a website that embodies an entire rainbow of colours that invade your thoughts and make it hard for you to concentrate on text? Don’t be one of those web designers. Try to stick to a 3 count colour scheme or keep the colours to a minimum. You can even use different shades of the same colour. Don’t harass people with too many colours is all.

Try to reduce the number of pages that you would have on a webpage. No one needs an about page and then a separate page with contact info. You can easily merge those two pages into one. Or even just have that information discreetly linked at the footer of the page.

Include pictures in your webpage. Make sure they’re big enough to be viewed in detail and not pixelated. A picture always puts the mind at ease from too much text. Speaking of text, try to limit your words to sentences that send a straightforward message to the viewer. Use font that is sans serif and easy to read. Tahoma and Verdana are two easy-to-read fonts you would consider typing with.

Now that we’ve listed out a few tips on simplifying web design. The next step would be ways of making your web page popular. There are brilliant pages out there inside web space that have never been viewed because of bad promotion.

But now theres the SEO (Search Engine Optimizer) Not a lot of definitions have been made about the optimiser but a basic analogy would be that a search engine (Google, Yahoo, Bing) takes certain keywords and ranks your webpage on those keywords. The strength of your keywords decides if your webpage appears on the first page of a search engine results page.

Social media and small businesses

The competition between businesses, brands and web site is at an all-time high. For a little business, the pressure isn't any less. the most effective way to get your brand across to your audience is by advertising. Old media promotions comes with a huge price tag that the majority small businesses cannot handle.

Nowadays, the foremost effective selling tools are on the internet. Aside from tried and true practices like email promoting, social media is taken into account to be one of the foremost thriving marketing channels for businesses of all shapes and sizes.

When it involves little businesses, the budget for promoting is often low. Since social media is free, it will match into a decent budget marketing campaign.Unlike traditional selling techniques like press and television, it permits you to focus on your market. Therefore, though you do promote your posts (usually a little payment), the price are well worthwhile as your posts are seen by the proper audience with the best probabilities of constructing a buying deal.

Targeted audience is one in every of social media's greatest benefits. For a little business, no time or money are often wasted on promoting for those who are merely not fascinated by what you've got to supply. With social websites, it is simple to search out your audience over the net using varied on-line tools and to supply them what they like.

Small businesses are well liked by the general public for several reasons. the very fact that customers square measure treated as people is one in every of them. whereas social media may be a good promoting tool, if your business practice, product and services aren't up to standard, folks are very fast to share their expertise. making a positive image for your business over social networks is very important so as to keep your customers happy.

Social media for small businesses goes hand-in-hand with product quality and interaction. Mastering it's simple. Spending some hours on social channels like YouTube, Facebook and Twitter will get you started. most significantly the key's to stay your content recent and interesting. Being social may be a good way to act together with your audience and to search out out what they like and dislike regarding your business furthermore as your competitors.

Aside from being a good platform to promote your brand on the internet, it may also be an excellent analysis tool to assist your business flourish. Social marketing consultants have tested that using the right tools and targeting the correct audience will bring you excellent results.

3 Reasons why you should do Conversion Rate Optimisation

How many visitors come to your website per day? Now this not a hard question to answer. Most of you would know the answer from memory or knows how to use Google Analytics to find the answer. What’s your conversion rate? From experience this has been a challenge to most customers.

Why do online marketing companies always gloat about number of traffic they managed to get to a site but not talk about the conversion rate of traffic? The answer is simple. It’s easier to talk about the numbers than the quality of the numbers. Conversation Rate Optimisation (CRO) is the process of improving your conversion rate. CRO is one of the most important online marketing metrics to measure.

1) Traffic Costs

Getting more traffic to your website costs. If you are doing Google Ad words, Social Media advertising; then you already know how much these are costing your business. Getting more and more traffic to increase sales is not the answer. You must start converting the traffic, which is already coming to the site.

If your conversion rate is 5%, it only means that 95 /100 visitors who you paid to get to your website is leaving the site without even leaving their details. This makes no sense at all.

2) 80:20 Rule

it’s almost a fact that 20% of what we do provides us with 80% of the result. Imagine what results you can achieve by finding out what 20% contributed towards to results and doing more of them?
It applies for your online marketing too. Conversion Rate Optimisation can increase your home page conversion rate by 25%, just by 2.27 improvement in 10 areas of your home page.

3) Don’t Risk the future

What happens to those customers you brought to your site but left without converting? What perception they made about your products and services? Would they come back again?

Even if you bring them back again to your site in the future, it’s going to cost again to do so. Conversion Rate Optimisation helps you to cut down the wastage and maximise profits.

To Maximise profits, business must measure and improve the quality and process of sales. In Online marketing this process is known as conversion rate optimization. Imagine increasing traffic to your website after engaging in Conversion Rate Optimisation! It will generate more leads, more sales and most importantly it would cost less and increase your profits.