Among all the modern day advertising tools , E-mail Marketing and SMS Marketing stand out as the ones that are most effective and efficient. Once you get a clean subscriber list and an idea for a good campaign, you're left with the question of what advertising medium to use.
Listed below are the advantages of SMS Marketing
Flexible Platform
Text marketing lets you send customized messages to your target customers. This results is a bond being created between the customer and your company or product. The messages could a personalized birthday wishes, personalized discounts, anniversary wishes etc which will make customers feel more appreciated.
High Open Rate
When compared with e-mail marketing, text marketing has a higher open rate and is most likely to reach the target customers.
Short messages
Too much of content is never a good thing. Most email marketing adverts have copious amounts of copy that customers simply do not have time to read or don't bother reading. Text Marketing assures that the receiver will read the entire message as it is short, concise and straight to the point.
Time Saving
When compared with other advertising mediums, text marketing allows you to send messages instantly. Thousands of customers can be reached in the span of a few seconds at the click of a button.
Targeting different segments
Text Marketing can be conducted in a manner that the right message reaches the intended customer every time. Text Marketing allows you to segregate your target audience according to age, location, gender, occupation etc. and deliver messages that best suit their needs, wants and demands.
In conclusion, using text marketing as your preferred advertising tool ensures that you save time and get your message across effectively and conveniently.
Listed below are the advantages of SMS Marketing
Flexible Platform
Text marketing lets you send customized messages to your target customers. This results is a bond being created between the customer and your company or product. The messages could a personalized birthday wishes, personalized discounts, anniversary wishes etc which will make customers feel more appreciated.
High Open Rate
When compared with e-mail marketing, text marketing has a higher open rate and is most likely to reach the target customers.
Short messages
Too much of content is never a good thing. Most email marketing adverts have copious amounts of copy that customers simply do not have time to read or don't bother reading. Text Marketing assures that the receiver will read the entire message as it is short, concise and straight to the point.
Time Saving
When compared with other advertising mediums, text marketing allows you to send messages instantly. Thousands of customers can be reached in the span of a few seconds at the click of a button.
Targeting different segments
Text Marketing can be conducted in a manner that the right message reaches the intended customer every time. Text Marketing allows you to segregate your target audience according to age, location, gender, occupation etc. and deliver messages that best suit their needs, wants and demands.
In conclusion, using text marketing as your preferred advertising tool ensures that you save time and get your message across effectively and conveniently.
