How
many visitors come to your website per day? Now this not a hard question to
answer. Most of you would know the answer from memory or knows how to use
Google Analytics to find the answer. What’s your conversion rate? From
experience this has been a challenge to most customers.
Why
do online marketing companies always gloat about number of traffic they managed
to get to a site but not talk about the conversion rate of traffic? The answer
is simple. It’s easier to talk about the numbers than the quality of the
numbers. Conversation Rate Optimisation (CRO) is the process of improving your
conversion rate. CRO is one of the most
important online marketing metrics to measure.
1)
Traffic Costs
Getting more traffic to your website costs. If you are doing Google Ad words, Social Media advertising; then you already know how much these are costing your business. Getting more and more traffic to increase sales is not the answer. You must start converting the traffic, which is already coming to the site.
If your conversion rate is 5%, it only means that 95 /100 visitors who you paid to get to your website is leaving the site without even leaving their details. This makes no sense at all.
Getting more traffic to your website costs. If you are doing Google Ad words, Social Media advertising; then you already know how much these are costing your business. Getting more and more traffic to increase sales is not the answer. You must start converting the traffic, which is already coming to the site.
If your conversion rate is 5%, it only means that 95 /100 visitors who you paid to get to your website is leaving the site without even leaving their details. This makes no sense at all.
2)
80:20 Rule
it’s almost a fact that 20% of what we do provides us with 80% of the result. Imagine what results you can achieve by finding out what 20% contributed towards to results and doing more of them?
It applies for your online marketing too. Conversion Rate Optimisation can increase your home page conversion rate by 25%, just by 2.27 improvement in 10 areas of your home page.
it’s almost a fact that 20% of what we do provides us with 80% of the result. Imagine what results you can achieve by finding out what 20% contributed towards to results and doing more of them?
It applies for your online marketing too. Conversion Rate Optimisation can increase your home page conversion rate by 25%, just by 2.27 improvement in 10 areas of your home page.
3)
Don’t Risk the future
What
happens to those customers you brought to your site but left without
converting? What perception they made about your products and services? Would
they come back again?
Even if you bring them back again to your site in the future, it’s going to cost again to do so. Conversion Rate Optimisation helps you to cut down the wastage and maximise profits.
Even if you bring them back again to your site in the future, it’s going to cost again to do so. Conversion Rate Optimisation helps you to cut down the wastage and maximise profits.
To Maximise profits, business must measure and improve the quality and process of sales. In Online marketing this process is known as conversion rate optimization. Imagine increasing traffic to your website after engaging in Conversion Rate Optimisation! It will generate more leads, more sales and most importantly it would cost less and increase your profits.
